UX Case Study: Anatomy of a design process

What is typical product design process? Why we should not avoid research? Is there an alternative to guesswork when we do not have enough initial information about users and their needs? How do we prepare design outcomes? How to unleash the power of iteration in design process? What is the best way to properly deploy design to the user?

Milovan Jovičić presents case study for the creation of a digital product. The project is a result of collaboration with Nordeus, UNICEF and HaloBeba public service in an effort to inform and support parents in quality parenting. The idea was to make mobile app that teaches best parenting practices and encourage tracking child growth and overall progress. The app tracks various data points in key periods during childhood and gives important contextual information, timely advices and resources tailored to user demands.

Design artefacts that were prepared during the process are product diagrams, app flow diagrams, tone and voice copywriting guidelines, technical requirements with roadmap and interactive design prototypes.

Milovan Jovičić talks about the topic. He is UX consultant with 20+ years of experience. He believes that thoughtful design can augment human skills for prosperity