An open community of professional designers
where UX knowledge is shared



Meetup #11:
Design Critique Workshop: Startit.rs, Coinzero app, Petguards.rs

Our fellows, experienced UX designers from the industry, have publicly reviewed and questioned digital products that submitted by community. They questioned design decisions and give advisory based on business requirements.

Designers who have been in the review team:

  • Ljuba Youngblom, product manager and designer, co-founder of Automatic Labs
  • Bojan Đuričić designs end-to-end user experiences, bridges design-development gaps, currently leads product design at GameCredits
  • Dragan Babić is passionated designer with rich experience with software products, team leader in Superawesome design studio
  • Milovan Jovičić is a developer and designer for last 20 years, leads design in Alpha Design Studio

Meetup #10:
UX Designer Startup Stories: Making design tools during product development

Djordje Vanjek, Designer and Enterpreneur: What I have learned as UX designer in my startup journey - building own design toolkit while designing a product

  • My Design process - bird’s-eye view
  • General obstacles in startup world
  • Current Tool Research
  • User Interviews
  • Tool Research (again!)
  • Rapid Designing (sketch symbols — if possible a library!)
  • Fresh eye’s feedback
  • Rapid and not-so-rapid Prototyping
  • Getting an actual design shipped: Should designers code? 😈
  • Testing design + Refining it

Meetup #9:
How designers and engineers can work together to build great products fast!

Innovative and breakthrough methodologies for Designer <-> Developer teamwork

Ljuba Youngblom is an experienced designer and product manager who lives and works in Bay Area. He shares his experience as co-founder and Head of Product and Design at Automatic, a San Francisco-based IOT startup, with a focus on how designers and engineers worked together to build high quality features fast. He covers lean cross-functional team workflows, practical and scalable design documentation, and lessons learned in 7-year long product startup journey.


Meetup #8:
Writing in UX • Agile and Lean in the spirit of UX • UX in the era of AI

What are UX trends for 2018?

Ognjen Lopušina, designer, writer and photographer explains how designer's role will adapt in the era of artificial intelligence. He talks about writing as important skill in UX design and shows meaningful examples of do's and dont's in copywriting. As a long-time employee of large product design company and more than 20 years of experience, he argues how design fits with lean and agile development methodologies. Finally, he adresses how UX design will transform itself to more broader profession in upcoming years.

Milovan Jovičić chats with Ognjen, moderate the session and questions thereafter.


Meetup #7:
Personas in-depth: how to analyze and segment users, the right way

Get to know UX research technique of creating personas - imaginary but realistic description of an average user of your product.

Personas help the entire team be on the same page about the user and their habits - they are the foundation for other research techniques.

  • Why are Personas important for the product, team and the whole company?
  • How to create and define Personas in your product?
  • How to use Personas for other research techniques?
  • How to use Personas in your design and development process?
  • How to convince your team to use Personas and devote more time to user research?
  • Evolution of once defined Personas through time

Existing Personas with their usage throughout the project are showcased. Our fellow Marko Aleksić presented a talk.


Meetup #6:
Designer-Developer communication: how to improve UX of product development

"Why does implementation look completely different than what we designed?"

Stories compiled during years of design-development practice:

  • How the problem predates the modern computer era, even back to ancient times when the role of "architect" slowly detached from "builder"
  • How to bridge the mental gap in the developer mindset (hint: with good communication)
  • The important role of documentation in the product development process - main attributs should be unique and orderly
  • Clear communication and how to improve it across all roles in the product development cycle
  • What is the role of agile in the modern UX process and how to apply it to enhance communication?
  • Holy grail of product design: motivate shared understanding across all project stakeholders

Case Studies

Natalie Hughes, director of design in Embroker makes introductionary speech and her collegue Alex presents some interesting stories from their experience working with remote teams with time difference of +9 hours.

Our fellows from SpiceFactory contribute with interesting and funny stories, findings and conclusions from their rich experience in design and development - along with couple more guests from local community.


Meetup #5:
Research - the most important foundation for UX projects

Every design project should start with research, and should involve research even after project deployment.

Topics addressed in this meetup:

  • What types of research exist?
  • How we should conduct research and when?
  • What amount of observation is enough?
  • How to migrate to evidence-based and an informed culture of continuous learning?
  • What amount of research is "just right"?


Case Study

Our friends from SpiceFactory present their research in online banking project: how simple design decisions and improvements based on observations shaped up the product and increased business metrics.