Ethics: Secret ingredient for making successful products on the long term

What is design ethics and how it contributes to outstanding product design?

This is informative talk meant to inspire and start deep conversation on the topic. Milovan will analyze ethics in product design from multiple angles and give his view on the importance of having unified ethical codex before even start designing. He will present striking case studies and stories where bad design manipulated users’ attention, exploited user’s resources, mislead users and even hurt them.

As a believer that good design can humanize the world, Milovan Jovičić will present alternatives, examples of ethical design solutions and resources for further research.

Milovan Jovičić has been perfecting his UX skills in last 20 years. He worked in two areas: in web world as a developer and UX designer, and on stage - as a performing violinist. As a founder of Alpha Design agency he acquired experience working with companies such as Apple, Amazon and Rakuten. Milovan believes that ethics is foundation of design and supports idea that thoughtful design can augment human skills for prosperity.