Personas in-depth: how to analyze and segment users, the right way

Get to know UX research technique of creating personas - imaginary but realistic description of an average user of your product.

Personas help the entire team be on the same page about the user and their habits - they are the foundation for other research techniques.

• Why are Personas important for the product, team and the whole company?
• How to create and define Personas in your product?
• How to use Personas for other research techniques?
• How to use Personas in your design and development process?
• How to convince your team to use Personas and devote more time to user research?
• Evolution of once defined Personas through time

Existing Personas with their usage throughout the project are showcased. Our fellow Marko Aleksić presented a talk.